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Sizzle Reel

The ask: Create 1-2 minute reel showcasing Q1 & Q2 work for McDonald's Chicago region. For this concept, started with a single illustration image of the Chicago skyline and incorporated bits and pieces as a driving thread throughout the reel while exhibiting past work.

Social videos (Live-action shoot)

Art direction for social videos: Concept development, storyboarding, location scouting, set design, prop coordination, on-set supervision, casting & wardrobe. 

Social Videos (Animation)

Art direction for animation social videos: Concept development, visual style & aesthetics, storyboarding, retouching supervision & animation oversight.

TV

Art direction for TV spots. Collaborated with copywriter, image retouchers, editors and motion graphic artists.  

All Videos

All Videos
Bagels are back!

Bagels are back!

00:15
Play Video
Always A Tap Away 20% OFF

Always A Tap Away 20% OFF

00:15
Play Video
Breakfast spot

Breakfast spot

00:15
Play Video
Mobile Order Pay spot

Mobile Order Pay spot

00:15
Play Video

OOH: Print and LEDs

Holiday Cards

Designed holiday cards for multiple McDonald's regions.

toy_round.jpg
McD_round.jpg
GH-round.jpg
DWZ_round.jpg
project_paella.jpg
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