ZADA KERIMOVA
DESIGNER / ART DIRECTOR
Sizzle Reel
The ask: Create 1-2 minute reel showcasing Q1 & Q2 work for McDonald's Chicago region. For this concept, started with a single illustration image of the Chicago skyline and incorporated bits and pieces as a driving thread throughout the reel while exhibiting past work.
Social videos (Live-action shoot)
Art direction for social videos: Concept development, storyboarding, location scouting, set design, prop coordination, on-set supervision, casting & wardrobe.
Social Videos (Animation)
Art direction for animation social videos: Concept development, visual style & aesthetics, storyboarding, retouching supervision & animation oversight.
TV
Art direction for TV spots. Collaborated with copywriter, image retouchers, editors and motion graphic artists.
All Videos
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Breakfast spot
Mobile Order Pay spot
OOH: Print and LEDs
Holiday Cards
Designed holiday cards for multiple McDonald's regions.